As you all know, one of our top priorities has always been protecting the oceans from land-based pollution. Remember when we contributed to the World CleanUp Day to preserve biodiversity and climate? 🚮
Within a year we were able to collect more than 5,800 cigarette butts, thereby saving 3 million litres of water! We also picked up a variety of litter —all of which should not be thrown out in the first place—, which inevitably would end up in the ocean 🙈
Quarantines prevented us from continuing our scheduled environmental cleanups, yet we stay committed to our goals to protect marine ecosystems and will keep on finding ways, programs and organisations which seek to act for the oceans 🐟
We are therefore thrilled to announce that we joined the Génération Mer community in order to pursue our commitment to ensure the health of oceans ! Scientists, athletes, explorers, associations, foundations, etc: together we are determined to raise public awareness about the necessity to protect oceans ! 🌿🌏☀️
On 10 December, Thibaut, our Head of Communications, represented The Climat’Optimists at one of UNESCO’s Liaison Committee meetings, where candidates for the Liaison committee Presidency expressed their interests in being elected.
Alongside French animal rights NGO Convergence Animaux Politique, as well as 56 others, we wanted to express our desire that tomorrow’s post-Covid world be a better place for animal rights and for the environment!
Our demands to this effect include the following:
🐷 The end of intensive livestock farming. 🐯 The end of shows and spectacles involving wild animals. 🐰 The development of alternatives to animal-based experimentation. 🐶 Increased support for organisations that provide shelter for animals.
What if lockdown and self-isolation represented the perfect time to try out something new in our cosmetics regimes? What if it gave us the opportunity to try a homemade alternative? And, above all, something without the usual toxins!
Back in 2018, we had the pleasure of meeting Eric, Co-Founder of Cosmetisy (check out the story here), who told us more about his cosmetics business and its unique value proposition.
Today marks World Tuna Day 2020! Yes, you heard it right! Perhaps not the sexiest of symbolic occasions, but it’s not exactly the least sought-after fish either. Indeed, all around the world, over 150kg of tuna fall prey to fishing trawlers every single second! 😱
These days, world tuna consumption is quite staggeringly equivalent to that of… Nutella 🙈 More than 7 million tonnes of #tuna are fished from or oceans and subsequently distributed each year, and as much as 75% of it ends up being canned, then sold in our supermarkets.
It’s a regional French affair, and a story of craftsmanship!
👕 Sewing taken care of by Laurent in the Somme, in the north of the country 👕 Tailoring carried out by Henri-Rémi in France’s northernmost Hauts-de-France 👕 Silk screening undertaken by Jean-Marc in the verdant and maritime Loire-Atlantique
Ever since we began our own adventure, we have sought to promote clothing that is sustainable, ethical, socially conscious and made right here in France 🇫🇷