As you all know, one of our top priorities has always been protecting the oceans from land-based pollution. Remember when we contributed to the World CleanUp Day to preserve biodiversity and climate? 🚮

Within a year we were able to collect more than 5,800 cigarette butts, thereby saving 3 million litres of water! We also picked up a variety of litter —all of which should not be thrown out in the first place—, which inevitably would end up in the ocean 🙈

Quarantines prevented us from continuing our scheduled environmental cleanups, yet we stay committed to our goals to protect marine ecosystems and will keep on finding ways, programs and organisations which seek to act for the oceans 🐟

We are therefore thrilled to announce that we joined the Génération Mer community in order to pursue our commitment to ensure the health of oceans ! Scientists, athletes, explorers, associations, foundations, etc: together we are determined to raise public awareness about the necessity to protect oceans ! 🌿🌏☀️

Have a look at the charter here !

World Bee Day with a Buzz: Welcome Fabien! 🐝

Happy World Bee Day, everyone! And with that, we have a major announcement for you: our team is growing 😀

Welcome to Fabien, our new Urban Greening Officer! Revegetation and reintroducing nature to our surroundings is one very important way we can mitigate the effects of climate change and ensure the preservation of biodiversity 🌿🌏☀️

International Day of Light 2020! 💡

Today marks International Day of Light 2020! And what better time to fight against – you guessed it! – light pollution? 🤗

With each and every lights-out operation that we undertake, we come across far too many shop fronts and shop signage left illuminated well after 1:00am, which flies in the face of prevailing regulations. 😒 Lire plus – Continue reading “International Day of Light 2020! 💡”


It’s the beginning of the Fair-Trade Fortnight! And what better opportunity to promote the ethical and socially conscious approach adopted by certain brands, who believe that local producers of cocoa, tea, coffee, rice and coconut should receive more than peanuts for their produce! 🍫

According to Ademe, the French agency for environmental transition, in 2015, the average French person spent no more than a paltry €0.15 on ethically produced / sourced produce. 🙈 Lire plus – Continue reading “FAIR-TRADE FORTNIGHT 🌿”


Alongside French animal rights NGO Convergence Animaux Politique, as well as 56 others, we wanted to express our desire that tomorrow’s post-Covid world be a better place for animal rights and for the environment! Our demands to this effect include the following: 🐷 The end of intensive livestock farming. 🐯 The end of shows and spectacles involving wild animals. 🐰 The development of alternatives to animal-based experimentation. 🐶 Increased support for organisations that provide shelter for animals. Lire plus – Continue reading “ON COURSE TO A BETTER WORLD FOR ANIMAL PROTECTION AND THE ENVIRONMENT 🐰”


What if lockdown and self-isolation represented the perfect time to try out something new in our cosmetics regimes? What if it gave us the opportunity to try a homemade alternative? And, above all, something without the usual toxins!

Back in 2018, we had the pleasure of meeting Eric, Co-Founder of Cosmetisy (check out the story here), who told us more about his cosmetics business and its unique value proposition.

At a time when an increasing number of people are suffering allergic reactions to chemical-based products, Eric and his team wanted to offer an eco-conscious, toxin-free, DIY alternative to mass-market cosmetic goods. #DIY #DoItYoureslf 🌺 Lire plus – Continue reading “PURELY COSMETIC! WHAT ABOUT A NON-TOXIC ALTERNATIVE?”

World Tuna Day: YES to the Blue Manifesto for healthy oceans! 🐟

Today marks World Tuna Day 2020! Yes, you heard it right! Perhaps not the sexiest of symbolic occasions, but it’s not exactly the least sought-after fish either. Indeed, all around the world, over 150kg of tuna fall prey to fishing trawlers every single second! 😱

These days, world tuna consumption is quite staggeringly equivalent to that of… Nutella 🙈 More than 7 million tonnes of #tuna are fished from or oceans and subsequently distributed each year, and as much as 75% of it ends up being canned, then sold in our supermarkets.

Lire plus – Continue reading “World Tuna Day: YES to the Blue Manifesto for healthy oceans! 🐟”

Fashion Revolution Week 2020 🌿

It’s a regional French affair, and a story of craftsmanship!

👕 Sewing taken care of by Laurent in the Somme, in the north of the country
👕 Tailoring carried out by Henri-Rémi in France’s northernmost Hauts-de-France
👕 Silk screening undertaken by Jean-Marc in the verdant and maritime Loire-Atlantique

Ever since we began our own adventure, we have sought to promote clothing that is sustainable, ethical, socially conscious and made right here in France 🇫🇷

Lire plus – Continue reading “Fashion Revolution Week 2020 🌿”